PaperSt.AI
LA Construction Consultants
Balcony & Deck Advisors
Soft Story Advisors
The machines · 2026-08-01

What runs the business when nobody is typing.

Four machines: the emails that go out on their own, the follow-up that does not forget, the search engine that brings people in without ad spend, and the loop that teaches your advertising what a real repair job is worth. This page shows each one, what it is built from, and honestly which parts are running today and which are not.

00How to read this

The chips mean exactly one thing each, and nothing on this page is described as finished unless it is.

Live
Running right now. You can go and look at it.
In build
Being built this week. Not running yet.
Designed
Specified in full, not started. Waiting on a decision or its turn.
Yours
Your existing asset. We connect to it, we do not replace it.
One thing to know before you read the emails

The twelve emails are yours. You wrote them on 20 and 21 July and they sat inside Katalyst, finished, never sending. We pulled every one of them out on 29 July and they are reproduced on this page word for word, including the typos in your pipeline stage names, because a summary of your own copy is not your copy.

The timings beside them are ours, not yours. The Katalyst workflow that would have carried real timings was still a draft, so there was nothing to read. Every delay on this page is a proposal for you to change.

01The lifecycle emails, and the four sequences they form

Twelve emails, four sequences, each one triggered by something that actually happens in the job rather than by a date on a calendar. Open any of them to read the full copy.

12
Emails recovered from Katalyst. You told us there were about ten, so the count is a gain, not a gap.
0
Of them have ever sent automatically. They exist as finished copy; nothing was wired to fire them.
Aug 12
The day Katalyst access ends. Everything is already out, with receipts.
Sequence A

New enquiry to booked

Starts when: A form, a call or a booking arrives
What it is for: Nobody waits, and the building gets qualified before anyone drives to it
Stages 1 to 3 of your B&D pipeline

01New Inspection Request Received
Immediately, inside about a minute
Confirms we have it and sets the one business day expectation. This is the one that stops a lead going cold while somebody is on a roof.
Read the email

Hi {{contact.first_name}},

Thank you for contacting Balcony & Deck Advisors.

We've received your request for an inspection proposal.

A member of our team will review the information you submitted and contact you within one business day to discuss your property, answer any questions, and determine the next steps.

We appreciate the opportunity to work with you.

Sincerely,

Balcony & Deck Advisors
Inspections • Compliance • Repairs
(424) 946-8057

Gordon's own copy, Gordon Myers · 2026-07-20. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

09Schedule Inspection
Same day, once the building is qualified
Moves them from enquiry to a date.
Read the email

Hi {{contact.first_name}},

Thank you! We've received your signed inspection agreement and appreciate the opportunity to work with you.

We're ready to get your inspection scheduled. Please review the available appointment options below and let us know which date works best for your property.

Our standard start time is 8:00 AM; however, we're happy to accommodate a later start time if needed.)

Available Inspection Dates

{{Date Option 1}}

{{Date Option 2}}

{{Date Option 3}}

Estimated Inspection Duration: Approximately {{Estimated Time}}

Please note that inspection appointments are scheduled on a first-come, first-served basis.

Our schedule fills quickly, so we recommend reserving your preferred date as soon as possible to ensure availability.

What to Expect

To complete the inspection efficiently, our technician will need approximately 10-15 minutes of access to each unit that contains a balcony that is 6 feet or more above ground level.

Once a date is selected, we will provide a resident notification memo to help prepare your community in advance.

Please reply with your preferred date, and we'll confirm your inspection appointment.

We look forward to working with you!

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

02Site Visit Scheduling
When a site visit is the right next step
Only fires on buildings that need one, so it never goes to someone already booked.
Read the email

Hi {{contact.first_name}},

Thank you for contacting Balcony & Deck Advisors regarding your property's inspection needs.

We received your request and would be happy to provide you with a complimentary inspection proposal.

As part of our standard process, we first schedule a brief site visit so one of our technicians can walk the property's accessible common areas, verify the number of Exterior Elevated Elements (EEEs), and gather the information needed to prepare an accurate proposal. This helps ensure there are no surprises later and that your proposal reflects the specific needs of your property.

The site visit typically takes approximately 10 minutes, is provided at no cost, and does not disrupt residents or normal property operations.

If possible, we'd love to schedule the visit as early as this week.

To help us access the property, please let us know one of the following:

Any gate, building, or access codes needed to enter the property.

If access codes are unavailable, we'd be happy to coordinate a time for someone to meet our technician onsite.

Simply reply to this email or call us at (424) 946-8057, and we'll be happy to arrange a convenient time.

We appreciate the opportunity to work with you and look forward to assisting with your inspection.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-20. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

Sequence B

Proposal to signed

Starts when: A proposal moves to Sent
What it is for: The follow-up happens whether or not anyone remembers to do it
Stages 4 to 6

03Proposal Sent
On the hour the proposal goes out
The proposal lands with a covering note rather than as a bare attachment.
Read the email

Hi {{contact.first_name}},

Thank you for the opportunity to provide a proposal for your property's inspection needs.

Attached is your customized inspection proposal for your review. If you have any questions regarding the scope of work, inspection process, scheduling, or California compliance requirements, we're happy to discuss them with you.

As you compare proposals, it's important to remember that not all inspection (SB 326 / SB 721) bids are created equal. Differences in inspection methods, reporting quality, experience, and what's included in the scope of work can significantly impact both cost and long-term compliance.

At Balcony & Deck Advisors, we are committed to helping you make the most informed decision for your property. That's why we proudly offer:

Guaranteed Scope of Work (SOW) Price Match on comparable inspection proposals.

Financing options to help make compliance planning more manageable.

A complimentary consultation and proposal comparison, where we'll review any competing bids you've received, explain the differences, and answer your questions—at no cost or obligation.

Our goal isn't simply to earn your business—it's to help you achieve the best value, maximum efficiency, and the highest level of protection for your property.

If you're ready to move forward or would like to schedule a proposal review, simply reply to this email or call us at (424) 946-8057. We'd be happy to help.

We appreciate the opportunity to work with you and look forward to serving your property.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-20. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

04Proposal Follow-Up
About three days later, only if nothing has come back
Stops the moment they reply, book or say no.
Read the email

Hi {{contact.first_name}},

I wanted to follow up regarding the inspection proposal we recently sent to see if you had any questions or if there is anything we can clarify.

We understand that choosing the right inspection company is an important decision, and we're here to make the process as straightforward as possible.

If you're comparing proposals, we'd be happy to provide a complimentary consultation to review any other bids you've received. Not all inspection proposals are created equal, and we're happy to explain differences in scope, inspection methods, reporting, and pricing so you can make the most informed decision for your property.

As a reminder, we also offer:

✔ Guaranteed Scope of Work (SOW) Price Match on comparable inspection proposals
✔ Financing options to help make compliance planning more manageable
✔ 100% visual inspections—not limited sampling whenever possible
✔ A full-service team that can support you from inspection through repairs, if needed

Our goal is simple: to help you receive the best value, maximum efficiency, and the highest level of protection for your property—not just the lowest price.

If you're ready to move forward, simply reply to this email or call us at (424) 946-8057, and we'll be happy to schedule your inspection at a time that's convenient for you.

We appreciate the opportunity to earn your business and hope to work with you soon.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057

Gordon's own copy, Gordon Myers · 2026-07-20. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

122nd Proposal follow-up
About a week after that, same condition
The second touch is where most of the recovered work lives. It is also the exact gap your JobTread pipeline shows: proposals sitting with no note against them.
Read the email

Hi {{contact.first_name}},

I hope you're doing well.

I wanted to follow up regarding the inspection proposal we previously sent for your property.

We understand that managing a property comes with many priorities, and sometimes inspection planning gets pushed down the list.

If your property still requires an SB 326 /SB 721 inspection, we'd be happy to help you move the process forward.

As you evaluate your options, keep in mind that not all inspection proposals are created equal.

Differences in inspection methods, reporting quality, and the scope of work can significantly impact your property's long-term compliance and repair costs.

With Balcony & Deck Advisors, you'll receive:

✔ Guaranteed Scope of Work (SOW) Price Match on comparable inspection proposals

✔ 100% visual inspections—not limited sampling whenever possible

✔ Financing options available

✔ A complimentary proposal comparison if you've received other bids

✔ A full-service team that can guide you from inspection through repairs, if needed

If you have any questions simply reply to this email or call us at (424) 946-8057. We'd be happy to help.

We appreciate the opportunity to earn your business and hope to work with you soon.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

Sequence C

Inspection to report

Starts when: An inspection is on the calendar
What it is for: The client is never wondering what is happening or when
Stages 8 to 13

05Inspection Scheduled
On scheduling
Confirms date, access needs and who will be on site.
Read the email

Hi {{contact.first_name}},

We're looking forward to working with you. Your property inspection has been scheduled, and our team will arrive at the agreed-upon date and time to perform the inspection.

To help ensure the inspection goes as smoothly as possible, I've attached a Property Preparation Memo with a few recommendations that can be shared with your community or residents in advance.

Before the inspection date, please confirm the following:

Any gate, building, elevator, or access codes our inspector will need to enter the property.

The best onsite contact (name and phone number) to reach should any questions or access issues arise during the inspection.

If applicable, please let us know of any special access instructions or property restrictions we should be aware of.

Providing this information in advance helps us complete the inspection as efficiently as possible and avoid unnecessary delays.

If anything changes before your scheduled inspection, or if you have any questions, please don't hesitate to reply to this email or call us at (424) 946-8057.

Thank you for choosing Balcony & Deck Advisors. We appreciate the opportunity to serve your property and look forward to working with you.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-20. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

06Inspection Is Complete – Report in Progress
The day the inspection finishes
Closes the silence between the visit and the report, which is the longest quiet stretch in the whole job.
Read the email

Hi {{contact.first_name}},

We're pleased to let you know that your property's inspection has been successfully completed.

Our team is now finalizing your inspection report, including a thorough review of our findings, photographs, and recommendations to ensure accuracy and completeness.

You can expect to receive your completed report within 3–5 business days.

Thank you for choosing Balcony & Deck Advisors.

We appreciate the opportunity to assist with your property's compliance needs and will be in touch soon with your completed report.

If you have any questions in the meantime, please don't hesitate to reply to this email or call us.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

07Revisit Needed
Only if a revisit is needed
Conditional. Most jobs never see it.
Read the email

Hi {{contact.first_name}},

During our recent inspection of {{property.address}}, our technician was unfortunately unable to access all of the required Exterior Elevated Elements (EEEs).

To complete the inspection and ensure your property remains compliant, we'll need to schedule a complimentary courtesy revisit.

The following units and/or areas still require inspection:

{{Units/Areas Requiring Access}}

Our next available revisit appointments are:

{{Date 1}}: {{Time}}
{{Date 2}}: {{Time}}
{{Date 3}}: {{Time}}

Please let us know which date works best for your property.

To help ensure the inspection can be completed during this visit, we kindly ask that:

Access is arranged for all listed units and/or areas.

Any gate, building, or access codes are provided in advance, if applicable.

If balcony items or floor coverings need to be removed for inspection, please ensure they are cleared prior to our arrival.

A property contact is available by phone should any access issues arise.

Our goal is to complete the inspection as efficiently as possible and avoid the need for any additional visits.

Thank you for your cooperation, and we look forward to completing your inspection.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

08Inspection Complete – Initial Payment missing
Only if the initial payment has not arrived
Conditional. Chases money without anyone having to be the one who chases money.
Read the email

Hi {{contact.first_name}},

We're pleased to let you know that your property's inspection has been completed, and your report is being finalized.

At this time, we have not yet received the initial payment outlined in your inspection agreement. As noted in our proposal, the inspection report will be released once this payment has been received.

Once payment is received, we'll promptly release your completed inspection report.

If payment has already been submitted, please provide information as nothing shows on our end.

Thank you for choosing Balcony & Deck Advisors.

We appreciate the opportunity to work with you and look forward to delivering your report.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

10Report Delivery
When the report is ready
Delivers it and points at what happens next.
Read the email

Hi {{contact.first_name}},

We're pleased to let you know that your property's inspection has been completed, and your final inspection report is attached for your records.

Thank you for choosing Balcony & Deck Advisors. We appreciate the opportunity to assist you with your property's inspection and compliance needs.

Important Information

Please retain this report for your records for the next nine (9) years, as required under California's Exterior Elevated Element inspection requirements.

At this time, there are no requirements to file the report with your local city or building department.

However, we recommend keeping the report readily available, as it may be requested by a city inspector or other authority during a future property inspection or compliance review.

If your report identifies recommended repairs or further evaluation, our team is available to review the findings with you and answer any questions.

Should repairs be needed, our parent company, LA Construction Consultants offers complete repair services—from structural repairs and waterproofing to project management and updated EEE reports after repairs are completed.

As outlined in your inspection agreement, the remaining balance (final 50%) is now due.

Our Accounting Department will be sending your final invoice under separate cover shortly.

Thank you again for placing your trust in Balcony & Deck Advisors. We look forward to serving you again in the future.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

Sequence D

After the job

Starts when: The report is delivered
What it is for: Turn one finished job into a review, a repair, and a dated future job
Stage 16 and beyond

11Google Review request
A few days after the report lands
Your review base is close to zero today, and this is the only thing that changes that. It asks everyone. It never routes only the happy ones, because that breaks Google's rules and the FTC's.
Read the email

Hi {{contact.first_name}},

On behalf of everyone at Balcony & Deck Advisors, thank you for trusting us with your property's inspection. It was truly a pleasure working with you.

If you were happy with your experience, we'd be incredibly grateful if you could take a minute to leave us a Google review. Your feedback not only means a great deal to our team, but it also helps other property owners and managers find a trusted partner for their inspection and compliance needs.

⭐ Leave us a Google Review:
[https://g.page/r/CeOeDJlp3ZVxEAE/review](https://g.page/r/CeOeDJlp3ZVxEAE/review)

If you're willing, we'd also love to support your business in return.

Simply send us a link to your company or Google Business Profile, and we'd be happy to leave you a thoughtful review as well.

Thank you again for your business and the opportunity to work with you.

Warm regards,

Fallon Moreno
Balcony & Deck Advisors
(424) 946-8057
Inspection • Compliance • Repairs

Gordon's own copy, Gordon Myers · 2026-07-21. Reproduced word for word from the Katalyst extraction. Subject lines are still to be written.

Three things in this copy need your word before any of it sends

The price match and the financing. All three proposal emails, 03, 04 and 12, promise a guaranteed scope of work price match and financing options. Two of them also promise 100 per cent visual inspections rather than sampling. Those are commitments the business has to honour on every send, to everyone, not only when it suits the job. Confirm each one or we edit the line.

The bid comparison offer. The same three emails offer a free consultation to review competing bids and explain the differences. That sits close to the impartial estimates positioning you took off the table on 24 July, and it reads differently coming from the company that also wants the work. Worth your look before it goes out at volume, because these are the highest-volume emails in the whole set.

The subject lines. They were never pulled and that avenue is closed. Twelve subject lines get written with you when we wire these up, which is half an hour and is better done with you anyway.

02Where the sequence stops, and the one that costs the most

Your B&D pipeline has sixteen stages. Twelve emails cover ten of them. These are the six with nothing written, taken straight off your own stage list.

StageYour name for itWhat is missing
6Contract SignedNothing confirms the signature or sets out what happens next.
7Initial Invoice sentThe invoice goes out with no covering note.
9Memo ProvidedNo email.
11Report ReadyCovered late by 10, but nothing fires the moment it is ready.
14Final Invoice SentNo email.
15Final Invoice PaidNothing thanks them or closes the loop.
16Follow up Re: Repairs neededTHE BIG ONE. This is the inspection to repair handover, which is the whole reason both companies exist. No email exists for it.
And the LA Construction Consultants pipeline has no emails at all

Fourteen stages on the repairs side, from New Lead through to Project Complete, and not one email written for any of them. So the inspection business communicates and the repair business goes quiet, which is backwards: the repair job is the larger one.

Stage 16 on the inspection side is the hinge. An inspection that finds work is a warm repair lead who already trusts you and has just paid you. Today nothing carries them across. Writing that one handover is, in our view, worth more than the other five gaps put together.

03The follow-up engine In build

The sequences above are the skeleton. This is the part that makes them behave like a person rather than a mailing list.

What makes it different from what Katalyst was doing

An ordinary CRM sends the same written-in-advance template five times. The recipient can tell by the second one, and it teaches them to ignore you. What we are building drafts each touch from that lead's actual history: which building, which law applies to it, what was quoted, what they said last time, how long it has been. It reads before it writes.

It stops on its own the moment they reply, book, or ask to be left alone. It never sends twice in a day. And every draft is written against the rules you set for your voice, not a generic template pack.

Why this specific business needs it more than most

We read your JobTread on 28 and 29 July. Across all 291 jobs there are no notes at all and two scheduled tasks in the entire system. That is not a criticism of anyone. It is what happens when following up is a person's job on top of running the actual work. It is also exactly the job software should be doing.

The size of it: taking the on-hold bank out, $4,936,791 of proposals across 60 customers, every one with a phone number or an email already on file, and about fifteen calls covering seventy per cent of the money.

Nothing sends without your say so

Every sequence is switched on one at a time, by you, after you have read what it will send. There is no big red button that starts emailing your customer list. The first one to go live is Sequence A, because a lead that waits is the only failure here that cannot be undone later.

04The SEO machine Designed, mapped page by page

Not a monthly report with arrows on it. Five layers, each one either built or fully specified against your real 98 pages.

98 → 32
Live pages today, mapped down to 32 that each do a job. Nothing deleted: every old address redirects to the page that replaces it.
56 of 98
Pages with no clickable phone number. The other 42 carry one that is malformed. Found by reading every page, not sampling.
8 pages
Currently telling Google the real version of themselves lives on a staging site. That is a self-inflicted ranking cap.
38 posts
Blog articles across the three domains, individually mapped to keep, merge or retire.

Layer 1 · The entity Designed

Google has to be certain which business this is before it will rank it for anything local. Right now three brands on three domains cross-link as divisions, the domains are registered to a fourth name, and the licence record shows a fifth shape. That is one business looking like four to a search engine.

The fix is one organisation record that names the trading business, lists the other brands as alternate names, and attaches the licence to the entity that actually holds it. We read your full CSLB record with you on 30 July, so the last piece is the one accountant question on your list.

Layer 2 · The structured data Designed

Every page states in machine-readable form what it is: a service, a place, an FAQ, an article. Your FAQ page currently shows 34 questions to a human and declares 57 to Google. That mismatch is the kind of thing that gets structured data ignored altogether, and it is a five minute fix once the page is rebuilt.

Layer 3 · The link graph Designed

Which page points at which, deliberately, so the pages you want to rank are the ones everything else supports. Mapped as a graph rather than left to whatever the theme does. It also caught a page whose address contains an invisible character and an entire paragraph of body text pasted into a link, both of which are dead ends today.

Layer 4 · The answer-engine layer Designed

Here is the honest version, because most people will sell you the opposite. Your top-of-funnel searches are questions about a statute: was the SB 721 deadline extended, what happens if I missed it. Those are exactly the searches that AI answers are absorbing. Roughly 58 per cent of US searches already end without a click, and first place on those pages earns far fewer visits than it did three years ago.

So we do not forecast traffic from them and neither should anyone else. What winning them buys is being the name that gets typed next. The clicks and the phone calls still live in the commercial searches, balcony repair contractor Los Angeles and the map listing, and that is where the effort goes first. The statute guides are how you become the answer, not how you get the traffic.

Layer 5 · The measurement Part built

A row per page: what it said, what it ranked for, what it produced. Captured from the current site before anything moves, because once the redirects apply the before-state is gone and you can never prove what changed. Where a number is not available yet it is recorded as blocked and says what it is blocked on, rather than being left out so the report looks complete.

Two things gate the performance half: Search Console, where a verification already exists on one of your domains so we claim rather than start over, and the Google Business Profile API, which needs an application filed by the profile owner and is the longest lead time on this whole project. That is why the profile question is on your list.

05The advertising loop Half live

The part people mean when they say the system gets smarter. It is not magic and it is not autonomous. It is one loop that closes, and today it is open at both ends.

What is happening with your ads right now

Read from your account on 28 July: $64 over thirty days, three boosted posts, delivery stopped on the 26th, 195 clicks at about 33 cents. All three point at your WordPress site, which has no form on it and no Facebook pixel behind it.

So Facebook cannot see a single conversion, cannot learn who is worth showing you to, and cannot show your ad again to any of those 195 people. The money bought clicks and the trail went cold at the door. That is not a budget problem. Spending ten times as much through the same setup buys ten times as many cold trails.

01
Stamp the click
The ad, the campaign and the platform are recorded the moment somebody arrives, not when they fill in a form.
02
Carry it
That stamp rides with the lead through every stage, into the proposal and into the job.
03
Price the outcome
When the job closes, the real dollar value attaches to the click that started it.
04
Send it back
That value goes back to Meta and Google against that exact click.
05
They re-aim
The platforms start bidding toward closed repair revenue instead of toward form fills.
06
We read it
Every campaign gets ranked by revenue produced, not by clicks bought, and the next change is proposed from that.

Why step 3 is the whole thing

Two leads can cost the same and be worth wildly different amounts. A twelve-unit apartment inspection and a hundred-unit HOA that turns into a repair contract are the same line in a click report and nothing alike in your bank account. Until the closed value goes back to the platform, the platform is optimising toward whichever is cheaper, which is systematically the wrong one.

This is also the reason the click has to be stamped on arrival. A click identifier you did not store on the day cannot be bought back later at any price. That capture went live on 24 July, which means the loop is already collecting the half that cannot be backfilled while the rest is built.

What the AI actually does here, stated plainly Designed

It reads the campaigns joined to won revenue rather than to clicks, and writes up what it finds: which campaign, which page, which audience and which law produced money, and which produced motion. Then it proposes the next change and the reasoning for it.

It does not move your budget and it does not change your bids. Every proposal comes to you and to us before anything is touched. An agent with your card details and no human in the loop is how people lose a month of spend overnight, and there is no version of this where that is worth the convenience.

What it can honestly tell you within a month of the loop closing

  • Cost per booked inspection, per campaign. Not cost per click.
  • Whether SB 721 apartment owners or SB 326 boards are the better buy, which nobody currently knows.
  • Which landing page converts the traffic you are already paying for.
  • Which brand each dollar belongs to, so inspections and repairs stop sharing one blurred number.
  • When a campaign has stopped working, in weeks rather than in a quarterly gut feeling.
The order is fixed, and it matters

Pixel and tagging first, then the pages move to your own domain, then spend goes up. Turning spend up before those steps buys more of exactly what the last thirty days bought. Nothing about this needs a bigger budget to prove itself; it needs the same budget to become readable.

06The clock Capturing since Jul 24

The quietest machine here and probably the most valuable, because the law does the selling.

Every inspection is a dated future job

SB 721 requires re-inspection every six years. SB 326 every nine. So every building you inspect this year is a job with a date on it, and the date is not your opinion, it is a statute. Each inspection writes its own next due date the day it happens.

That number cannot be reconstructed later either, which is why the capture went on early rather than waiting for the outreach that uses it. In a few years it turns into a list of buildings that are due, that you have already inspected, that already know you, and that cost nothing to acquire.

The one thing missing is history. The Mailchimp list you sent on 27 July is a referral list, roughly 9,300 realtors and managers, mostly loaded in rather than signed up. It is not a past customer list. The buildings you have actually inspected and when are in JobTread, and we hold the connection, so we pull that ourselves rather than adding it to your list.

07What happens in what order

WhatWhenStateNote
Capture and click stampingLive since Jul 24LiveThe un-backfillable half. Running while everything else is built.
Contact and booking on every pageOn preview nowIn buildCall, text, email and book, with every click recorded against its campaign. Booking turns on when you tell us which calendar it writes to.
Your twelve emails out of KatalystDone Jul 29DoneBefore the Aug 12 cutoff, with receipts.
Sequence A liveAug 3 to Aug 8In buildSubject lines written with you first. Switched on by you.
Sequences B, C and DAug 3 to Aug 8In buildOne at a time, each after you have read what it sends.
The six missing emailsNeeds an hour with youDesignedStage 16, the repairs handover, first.
Pages on your domain, pixel on, tagging liveAug 10 to Aug 15Waiting on youGated by which domain. Then, and only then, spend goes up.
Won job value back to the ad platformsAfter the aboveDesignedThe loop closes here. Needs real won jobs flowing through first.
The SEO rebuildAug 17 to Sep 5DesignedMapped page by page already. Map listings, reviews and SEO sit outside your signed scope.
Re-inspection outreachAug 17 to Sep 5DesignedRuns on the clock plus the JobTread history.
The four answers that unblock the most

1. Which calendar bookings should write to, and who gets the invitation. 2. Which domain the pages live on. 3. Yes or no on the look. 4. The accountant question about the entity behind the licence. Everything on this page that is waiting is waiting on one of those four.